About Me

Hi! I’m Xinyi Cui, you can also call me CC :)

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I’m a creative entertainment professional and master’s student at USC with experience across social media, content creation, and production.

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My journey has taken me to pretty much every side of content from building my own audience and creating videos that reached millions of views, to supporting influencer campaigns and coordinating creative projects. I’ve also spent a lot of time both in front of and behind the camera, working on 50+ commercials, music videos, and branded projects, as well as music productions and live events.

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I love bringing together creativity, culture, and storytelling to create content that feels engaging, authentic, and actually connects with people.

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